One of the many benefits to living in an urban setting like Toronto is that companies will, from time to time, hand out free samples outside of TTC stations. Sometimes it’s shampoo (and they seem to ONLY give those to women), but for two days this week Pop Shoppe has been giving out free boxes of their pop (soda, for my American readers). Not mini-cans. Full size cans in a full size box. So far, I’ve been given Banana and Root Beer. Now: I have given up refined sugar for the past week, but in two “slips”, I’ve tried each. I much prefer the Root Beer, but that’s not what the point of this post is.
The purpose of this post, is this: to ask the question of why, when people hear the word “free”, do they go from civilized human beings to crazy, insane zombies who have only one goal? To get the free stuff.
Why am I making such a claim? Well, today as I approached to get a free case of pop, a woman decided to walk in front of me, stomping on my toe in the process all to get ahead of me for her free box of pop. After she pushed me twice, I had quite enough and, as my hockey friends would say threw a “bow.” Yes, I stuck an elbow up in a strategic place so that when she moved again it would hit her in the back. Needless to say, she stopped shoving once her spine met with the pointiest part of my elbow. In that moment, I realized that when it comes to free stuff, we are no better than the fictional herds of walkers on The Walking Dead.
Why is that? Why are we so motivated to get something we wouldn’t otherwise buy, just because it’s free? I remember my commuting days when Union Station would be full of people handing out swag. A melee broke out to get Uncle Ben’s rice; free Toronto Stars caused people who might not otherwise run for anything, to break out into a full sprint.
The price we pay for free things, when we act like that, is a loss of dignity. I’m one to talk: as I said, I elbowed someone because she was stepping on me and shoving. But at the end of the day, is that piece of your dignity worth giving up, just to get a free case of pop? In today’s case, it clearly was for Lady Toe Stomper.